Privacy Policy
Serenity Wellness Center Last Updated: September 30, 2026
Serenity Wellness Center ("Serenity," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website at serenitywc.net (the "Website"), submit an online form, or receive communications from us by email or text message (SMS).
By using our Website or providing your information to us, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Information you provide to us. When you request an appointment, request a free consultation, contact us, or otherwise communicate with us, we may collect:
- Your name
- Email address
- Mobile or other phone number
- Preferred appointment dates, times, and services of interest
- Any information you choose to include in a message or form
Information collected automatically. When you visit our Website, our hosting provider and related tools may automatically collect limited technical information, such as your IP address, browser type, device type, pages visited, and the date and time of your visit. This information may be collected through cookies and similar technologies.
2. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and consultation requests
- Schedule, confirm, and manage appointments
- Send appointment confirmations, reminders, and other service-related notifications
- Communicate with you about your care and our services
- Send promotional messages, where you have agreed to receive them
- Operate, maintain, and improve our Website
- Comply with legal obligations and protect our rights
3. Health Information
Once you become a patient, health information you provide to us is maintained in our clinical records system and is protected in accordance with applicable law, including the Health Insurance Portability and Accountability Act (HIPAA) where applicable. The use and disclosure of your protected health information is described in our separate Notice of Privacy Practices, which is available upon request at our office.
Please do not submit detailed medical information through our Website contact forms. We will collect any health information needed for your care through our secure intake process.
4. How We Share Your Information
We share information only as needed to operate our business and serve you, including with:
- Service providers who perform services on our behalf, such as website hosting, appointment scheduling, electronic medical records, and email and SMS delivery. These providers may use your information only to provide services to us.
- Legal and safety purposes, when required by law, subpoena, or court order, or when necessary to protect the rights, property, or safety of Serenity, our patients, or others.
- Business transfers, in connection with a merger, sale, or transfer of our business, subject to applicable law.
5. SMS / Text Messaging Privacy
Consent. By providing your mobile number and opting in (for example, through our intake forms, online forms, or at our office), you consent to receive text messages from Serenity Wellness Center. Messages may include appointment confirmations, appointment reminders, follow-up care information, account notifications, and, if you separately agree, promotional offers. Consent to receive text messages is not a condition of purchasing any goods or services.
Message frequency. Message frequency varies based on your appointments and interactions with us.
Message and data rates. Message and data rates may apply. Please contact your wireless carrier for details about your plan.
Opting out. You may opt out of text messages at any time by replying STOP to any message. After you send STOP, you will receive one final message confirming that you have been unsubscribed, and you will receive no further text messages from us unless you opt in again. You may also opt out by calling us at 786-230-0132.
Help. For help, reply HELP to any message, call us at 786-230-0132, or email info@serenitywc.net.
Carrier disclaimer. Wireless carriers are not liable for delayed or undelivered messages.
Protection of mobile information. We use your mobile number and SMS consent information only to send you the messages you agreed to receive and to administer our messaging program.
No mobile information will be sold or shared with third parties or affiliates for their own marketing or promotional purposes. Text messaging originator opt-in data and consent information will not be shared with any third parties, except with service providers that help us deliver our text messaging services (such as our messaging platform and wireless carriers), and only for that purpose.
6. Email Communications
We may send you emails related to your appointments, inquiries, and, if you have agreed, news and promotions. You may unsubscribe from promotional emails at any time by using the unsubscribe link in the email or by contacting us at info@serenitywc.net. We may still send you non-promotional, service-related emails.
7. Cookies
Our Website may use cookies and similar technologies to operate the site and understand how visitors use it. You can set your browser to refuse or delete cookies; however, some parts of the Website may not function properly without them.
8. How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, or disclosure. Access to personal information is limited to personnel and service providers who need it to perform their duties. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
9. Data Retention
We keep personal information for as long as needed for the purposes described in this Privacy Policy, including to provide services and to meet legal, medical recordkeeping, and regulatory requirements.
10. Your Choices
You may contact us at any time to:
- Request access to or correction of the personal information we hold about you
- Opt out of promotional emails or text messages
- Ask questions about how your information is used
11. Children's Privacy
Our Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through our Website.
12. Third-Party Links
Our Website may contain links to third-party websites or social media pages. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
13. Changes To This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Serenity Wellness Center 2645 SW 37th Ave, Suite 701 Coral Gables, FL 33133 Phone: 786-230-0132 / 786-853-7407 Email: info@serenitywc.net
